Web Design
Whether you want a refresh or a completely new site, I'll deliver a modern, high-performing and SEO-optimised website that feels perfectly on-brand.
Freelance digital marketing specialist
Yourmarketingteam,beforeyouhaveone.Alex Lawrence is a freelance marketing manager for founders and startups — your marketing team, before you have one.
I help founders and small teams get real marketing done: websites, content, design and strategy, without hiring an in-house department. Think outsourced marketing for startups — one person, start to finish, who actually gets your brand.
Services offered
Everything an in-house marketer would do, without the in-house cost.
Content
Instagram reels, email campaigns, slide decks, printed materials and more. Whatever the format, I'll create content that keeps your brand consistent and drives results.
Design
Social media assets, logos, one-pagers, flyers, ebooks, brand decks... I'll create eye-catching, on-brand designs for whatever you need.
Strategy
Not sure where to start? I'll help you shape a clear, practical marketing plan — from positioning and messaging to channels, campaigns and measurement.
Marketing audit
Not sure where to start?
Try a marketing audit.
Book an in-depth digital marketing audit with me and I will review everything you're currently doing — then turn it into practical next steps.
From your website to your social media presence, I'll look at what's working, what could be improved, and how to sharpen your positioning with clear, constructive feedback.
- Social media presence
- Website & landing pages
- Branding, voice and visuals
- How you compare with competitors
About me
Why work with me?
I work with founders who need marketing done properly, but aren't ready to build a full in-house team yet. As a fractional marketing manager, you get one person who can write the copy, design the assets, build the site, and think through the strategy — instead of juggling five freelancers or a bloated agency retainer. All while speaking the same language as your brand.
FAQ
Common questions
Straight answers about how I work with founders and small businesses.
Most founders don't need a full in-house team on day one — they need someone who can act like one. I work as a fractional marketing manager for startups and small businesses: one person handling strategy, content, design and web, so you get real output without the overhead of hiring a team.
A freelance marketing manager is typically far more cost-effective than an agency retainer, because you're not paying for account managers, overhead or multiple specialists. You work directly with the person doing the work — which usually means faster turnaround too.
Before hiring a full-time marketer or building a team, most small businesses benefit from bringing in a fractional or freelance marketing manager who can cover strategy, content, design and web all at once — then scale up once there's a clear plan and budget for it.
A fractional marketing manager works with you on a flexible, part-time or project basis — giving you senior marketing support (strategy, content, design, web) without the cost or commitment of a full-time in-house hire.
Founders and small teams who need marketing done properly but aren't ready to hire in-house — startups, solo founders, and growing businesses who want one person handling everything from strategy to execution, instead of juggling freelancers or a bloated agency retainer.
Testimonials
What my clients have to say
“She picks up on things I would never have even thought of”
“Alex's eye for detail and what works and what doesn't in digital marketing is like nothing I've seen before. She picks up on things I would never have even thought of, honing and optimising everything from social media posts to brand voice, and from email campaigns to internal comms. Her work and advice has a lasting, tremendously positive impact on my business practices.”
“A highly skilled digital marketer with a versatile approach”
“Alex excelled in overseeing and creating all content for our UK launch. She built up our UK websites from the ground up, overlooked the customer journey, email communication, landing pages and paid creatives. Her exceptional talent for crafting compelling content and managing words with precision set her apart.”
“Extremely capable and innovative”
“Alex is a pleasure to work with, is responsive to our demands and always produces high-quality and valuable content. She is a real asset to our business, and we appreciate her contribution highly.”
Portfolio
Websites, branding, content and design.See my full work portfolio.
Web designBrandingContentStrategy