Freelance marketing manager working on website design for a startup client

Freelance Digital Marketing Specialist

Yourmarketingteam,before you have one.

Freelance digital marketing for founders and small teams: websites, content, design and strategy, without hiring an in-house department. One person, start to finish, who actually gets your brand.

Services offered

Everything an in-house marketer would do, without the in-house cost.

01
Website design project for a startup client, shown on a laptop screen

Web Design

Whether you want a refresh or a completely new site, I'll deliver a modern, high-performing and SEO-optimised website that feels perfectly on-brand.

02
Content marketing flyer designed for a wine brand

Content

Instagram reels, email campaigns, slide decks, printed materials and more. Whatever the format, I'll create content that keeps your brand consistent and drives results.

03
Brand design and logo suite for a florist studio

Design

Social media assets, logos, one-pagers, flyers, ebooks, brand decks... I'll create eye-catching, on-brand designs for whatever you need.

04
Marketing strategy content calendar planning document

Strategy

Not sure where to start? I'll help you shape a clear, practical marketing plan - from positioning and messaging to channels, campaigns and measurement.

Marketing audit

Not sure where to start?
Try a marketing audit.

Book an in-depth digital marketing audit with me and I will review everything you're currently doing - then turn it into practical next steps.

From your website to your social media presence, I'll look at what's working, what could be improved, and how to sharpen your positioning with clear, constructive feedback.

  • Social media presence
  • Website and landing pages
  • Branding, voice and visuals
  • How you compare with competitors
Portrait of Alex Lawrence, freelance marketing manager

About me

Why work with me?

I work with founders who need marketing done properly, but aren't ready to build a full in-house team yet. With freelance marketing support you get one person who can write the copy, design the assets, build the site, and think through the strategy - instead of juggling five freelancers or a bloated agency retainer. All while speaking the same language as your brand.

“A highly skilled digital marketer with a versatile approach”

Testimonials

What my clients have to say

Tackle University logo

“She picks up on things I would never have even thought of”

“Alex's eye for detail and what works and what doesn't in digital marketing is like nothing I've seen before. She picks up on things I would never have even thought of, honing and optimising everything from social media posts to brand voice, and from email campaigns to internal comms.”

Founder · Tackle University
CEO of ToolTime logo

“A highly skilled digital marketer with a versatile approach”

“Alex excelled in overseeing and creating all content for our UK launch. She built up our UK websites from the ground up, overlooked the customer journey, email communication, landing pages and paid creatives. Her exceptional talent for crafting compelling content and managing words with precision set her apart.”

Marius Stacker · CEO of ToolTime
Mediator Locator logo

“Extremely capable and innovative”

“Alex is a pleasure to work with, is responsive to our demands and always produces high-quality and valuable content. She is a real asset to our business, and we appreciate her contribution highly.”

Founder · Mediator Locator

Portfolio

Websites, branding, content and design.See my full work portfolio.

Web designBrandingContentStrategy
View portfolio

FAQ

Common Questions

Straight answers about how I work with founders and small businesses.

Rarely on day one. What most founders actually need is someone who can act like a whole team: plan the strategy, write the copy, design the assets and build the pages. That's the role I fill as a fractional marketing manager for startups and small businesses, so the work ships without you hiring for four different jobs.

Freelance, almost always. An agency retainer has to cover account managers, offices and a bench of specialists before any work happens. Going direct means your budget pays for output, and decisions tend to land the same day rather than three emails later.

Start with a generalist, not a specialist. Bringing in a fractional or freelance marketing manager early gives you coverage across strategy, content, design and web while you work out what's actually driving results. Once there's a clear plan and a budget behind it, specialist or full-time hires make much more sense.

Senior marketing support on a part-time or project basis. You get the strategic thinking and the hands-on delivery of an experienced marketing lead, scaled to the hours you need, without the salary, notice period or commitment of a full-time in-house hire.

Founders and small teams who care about doing marketing properly but aren't ready to build a department. That usually means solo founders, early startups and growing businesses who'd rather brief one person than coordinate a handful of freelancers alongside an agency invoice.

Ask what they've done for businesses at your stage, what will actually land in your hands each month, and how they'll keep you updated. Their answer tells you quickly whether you're hiring a thinking partner or someone waiting on a task list.

Judge them on fit for your constraints: a tight budget, nobody in-house, and work that spans strategy, copy, design and website in the same week. Narrow specialists struggle with that mix. A freelance partner covering the whole range is often the more practical option for small businesses and startups, and it costs less than a full agency setup.

A freelance digital marketing consultant is usually the best value on the table. There's no agency margin baked in, so you're paying for the work itself, and you still get strategy, content, design and web from one experienced pair of hands.

It depends heavily on your industry, your goals and how much groundwork already exists. A sensible starting point for many small businesses and startups is a small, focused engagement such as a marketing audit. You get clear, practical recommendations first, then decide what a monthly spend should look like.