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Website localisation & ownership
ToolTime
ToolTime was bringing a proven German product to UK tradespeople. The job was to own the UK site end to end and make the messaging land with a very different audience.
Webflow site localisationUK site ownershipLifecycle emailSocial & video content
What I did
Localisation, not translation
Rewrote and rebuilt the UK site around how British trades actually talk about quoting, invoicing and job management — then owned it day to day.
Trial-to-customer email
Lifecycle emails that walk new users through setup and show value early, designed to reduce drop-off during the trial window.
Content that looks like the audience
Social and video promotion featuring real workflows on site, avoiding the generic SaaS look that gets scrolled past.
The result
- A UK site with a clear, local voice
- Structured trial onboarding through email
- A reusable content engine for social and video
Selected work
Next project
Bumble & Finch
Brand identity and Shopify store design and build for a florist studio, from logo suite through to shoppable pages.